Scalable Marketing Campaigns
While at .Monks, I built a global team of multidisciplinary designers to support Artist Marketing at YouTube. We started with 3 designers and grew to 10. My team created scalable campaigns to promote established and up and coming artists in the music industry on a weekly basis. In addition to ongoing work, we also created bespoke campaigns for cultural moments. All done in a fast paced environment across various different time zones and countries. The work could be seen in major markets like New York, Los Los Angeles and London as well as within the app.
