Through My Eyes Press Kit
To gear up for the upcoming PR requests, (the Beijing Olympics were exactly a year out) I designed, from start
to finish, a press kit that included a set of double sided cards, one for each of our athletes, plus a case that holds all of the cards together in one package.
to finish, a press kit that included a set of double sided cards, one for each of our athletes, plus a case that holds all of the cards together in one package.
At the time, Team Speedo consisted of our swim champions, popular triathletes, and AVP pro volleyball athletes. I developed the logotype for “Though My Eyes” campaign which gives an inside look into the person behind the athlete. The typographic design is hand-rendered to convey the intimate Q&A on the back of each of these cards.
I started with the idea of duality and how it can be expressed in the design. Specifically with color and black and white images. On the outside, our athletes are decorated with medals and all sorts of achievements that they have earned over the course of their careers. On the inside, beneath the surface, at the end of the day, when the competition is over, they are just like us…living our lives in shades of grey.
The front of each card showcases black and white portraits of our athletes to represent who they are to the outside world. The back of each card represents a personal look into each of their lives. Each of the cards were designed with a different modified typeface to again to communicate the individuality of the Team Speedo members.
The press kit yielded a huge spike in our pr efforts to introduce our athletes and the brand in time for the the Olympic season.
Bio cards front Natalie Coughlin
Bio cards back Natalie Coughlin
Bio cards front Amanda Beard
Bio cards back Amanda Beard
Bio cards front Ryan Lochte
Bio cards back Ryan Lochte
