Brand Guidelines | Internal and External Events
Brand guidelines are a rulebook containing specifications on everything that plays a role in the look and feel of your brand–everything from typography and color to logos and imagery. It lets everyone know exactly how to present your brand to the world.
I worked on creating a chapter for retractable banners which are commonly used in company wide events for Citrix. We also created design templates for scalability and ease.
Here are select pages from the chapter.
Our goals:
Ensure brand consistency by providing ready made templates
Empower marketing personnel across all the offices to create moveable signage ad hoc
