Design System
E book design
Egencia is the business travel arm of Expedia Group and adopted a new brand expression to help create awareness in the marketplace. We created additions to the design system. The goal was to create templates for various content pieces. One of the most requested pieces of content are ebooks.
Introduction
Through a rigorous design exercise, we redefined the look and feel to align with the expression. We placed images in circular shapes to convey moments — big and small.
Scenes of everyday travel and work coupled with helpful statistics provided quick takeaways for readers.
Scenes of everyday travel and work coupled with helpful statistics provided quick takeaways for readers.
This template was used to help the company create additional ebooks and other materials efficiently and at scale. It helped meet goals for content creation which in turn allowed the company to grow their presence in the travel space.
System exhibits
