Brand Experience Projects









Citrix is a software company that provides virtualization and cloud computing technologies. The company rebranded their identity system in 202o during the global pandemic. I led several projects to expand and rollout the new visual expression of
the brand. Additionally, I also worked with regional offices and partners to guide
and direct the work handled by external teams.
the brand. Additionally, I also worked with regional offices and partners to guide
and direct the work handled by external teams.